A few bullet points to show why digital distributions of game software will continue to be customer(*1) unfriendly and risky business Why haven't I received a confirmation email? Why can't I download the file? The download cancelled and now I can't download the game, why? Why is it asking me to enter a serial number and a CD key? Why didn't the installation program ask me for an activation code? Activation Activation of the Game Automatic Activation Manual Activation ...